At Gougeon, our passion is helping our clients simplify the risks affecting their business. By helping clients identify and prioritize risks, we can help them reduce claims and keep money in their pockets.
One tool we use to educate our clients around risk is our blog. One way we disseminate our blog is via social media sites. So while we are educating our clients and showcasing our brand, we are being exposed to reputational risk.
But just because we’ve been blogging and connecting on social media for a few years now, doesn’t mean that we have all the answers, so we tested ourselves with one of our developed tools—our Social Media Audit (visit our Resource Centre to download)—and discovered areas needing improvement.
Questions We Scored Low On:
Are you able to answer “yes” to BOTH of the above questions?
So, we got to it and made 3 changes to reduce our exposure to reputational and brand risk:
You may be confident that you have your social media in control for your company; however, like us, you might be surprised once you perform an audit.
Gougeon’s Social Media Audit Tool helped us step it up! It was a humbling experience to learn that social media risks are far reaching and that there are many aspects that we must consider when we decide to “stay connected”.
Being connected on social media is vital for your sales, your marketing strategy and your brand awareness; it keeps you honest and transparent and helps you connect with your clients like never before. As long as you remember to take the appropriate steps to keep your brand and reputation in check, social media can open many doors for your business.
For a related blog, please read: 9 Must-Haves for Your Social Media Policy.
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