The Author, Shawna Kirkwood, is Vice President of Operations at Gougeon Insurance Brokers.


An organization “with an average level of employee engagement has a payroll efficiency of 63%” (study by Towers Watson and Gallup, as cited in Employee Engagement: Taking Your Team from Enraged to Engaged, Pinnacle HR Solutions).

$100,000 payroll spent, but only $63,000 returned on investment…

Translating this percentage into a monetary value, “for every $100,000 being spent on payroll, that employer whose employees are engaged at an average level is receiving only $63,000 worth of work in return” (as cited above).

And that’s when employees are reasonably engaged. But, what happens when they’re disengaged?

What is “Employee Engagement”?

Employee engagement is about an employee’s passion, enthusiasm, and commitment to their role, employer/company, and leaders/management.

Employee engagement “is the emotional attachment employees feel towards their place of work, job role, position within the company, colleagues and culture and the effect this attachment has on wellbeing and productivity” (What is Employee Engagement, HRZone, emphasis added).

Remember that 63%?

Employee engagement is a rising business issue, productivity issue, profitability issue, staff turnover issue.

Solutions: Tailored Employee Engagement Strategy

Employee engagement is different for every company. You have your own core values, mission and vision, strategic goals, positions and company structure. It’s not one size fits all.

That’s why, Gougeon offers to work with employers to develop custom Employee Engagement Strategies.

It starts with conducting an Employee Engagement Survey with your staff to gain a baseline of how engaged your employees currently are. Learn more about our Employee Engagement Services.

You may be thinking, “What does an engaged employee look like?”

  • Consistent. They show up to work as scheduled.
  • Attentive and enthusiastic.
  • Responsible.
  • Complete quality work and on time.
  • Team players.
  • They know the company core values and vision, and their role in fulfilling them.
  • Participates in meetings and voluntary out-of-office activities.

Do your employees look like this? To what degree?

Learn more about our Employee Engagement Services.

Contact Kerri-Ann, Commercial Account Manager, at 1.800.461.1106 ext. 256, or email

Let’s engage those employees, increase that 63% and your bottom line!

Topics: human resources, employee training, employee engagement, company culture, risk solutions, Shawna Kirkwood, workplace wellness, staff

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