Our review of Gougeon’s Social Media Self-Audit pushed us to make some changes to mitigate our reputational and brand risk. One of those changes was an update to our Social Media Policy.
In addition to conducting some research to find, in our humble opinion, the “best” Social Media Policies out there (Best Buy and Ford), we also drew upon some of our clients who sent us their policies for review.
From the social media policies we loved, we compiled a list of 9 points that they all had in common:
We especially liked Best Buy’s Policy because it was succinct, clear and short.
From this learning, we developed a revised Social Media Policy Template, available in our website’s free Resource Centre. If you haven’t taken our Social Media Self-Audit, it will provide feedback on where your company stands (Self-Audit also available in our website’s Resource Centre). If it tells you that your company’s a superstar, then that’s not so bad either.
As you are reviewing your policy, it’s worth considering your vision on tone. We enjoyed those policies that took a positive approach. It’s also a good idea to keep your Brand Strategy, Core Values and Mission/Vision handy while creating your policy so that it accurately reflects your brand.
Gougeon Insurance Brokers remains committed to helping our clients reduce their risk and attain their goals. Brand risk and reputational risk, in general, are not transferable risks that are covered with insurance, so excellent policies and procedures can help your brand remain strong.
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